Copyright © Jeremy Sandy
FullThrottleMarketer.com
Why wasn't your prospect successful?
On the surface this may seem like a very simple question that could be answered by a few of the typical/obvious answers:
They quit. They didn't plug in. They didn't participate.
The list goes on and on...
What you want to ask yourself, or maybe even know about yourself, is WHY...
WHY didn't they follow through, while others do?
When I finally learned the answer to this question during a conference call with one of my mentors, it became one of those 'ah ha' moments I will never forget...
Not only did the reason behind their results reveal itself, but the reason for my recent success level became clear as well.
So what is the answer?
Why do most people fail when a select few succeed?
Wait for it...
Those who do succeed have a Core Desire to do so.
Those who don't share that same Core level of desire will not.
"Desire... so what, I have already heard that 100 times from my upline: 'Just look for people with desire and you'll do great... do what they do... and so on. Everyone I talk to has the desire to make more money. It hasn't made any difference so far."
You are absolutely right.
The difference is in their amount of desire.
The only time anything ever gets done in your life, when you follow it through to completion with a sense of urgency, is when you desire to accomplish that task at a Core Level of 100 on a scale of 100.
You must accomplish it. It's a part of you. It consumes you.
It controls your thoughts above and beyond anything else all day, every day.
These are Core desires, and the people who achieve great success in network marketing, have that accomplishment as a core desire.
They are the ones you see on stage and hear on the training calls.
That's it. That's the big secret.
If achieving your goal, whether it is to buy a house, save for retirement, pay off your credit cards, or fire your boss, is not a core desire, and not attached to your networking business, you will not succeed. No exceptions.
The truth is that most people in this industry did not buy a business, they bought hope. And hope is never backed by true desire.
Hope is for the undecided and the unwilling.
Firing my boss and becoming a successful entrepreneur is a core desire of mine.
The desire to never work for anyone else again has been a dominating force in my life. It's the reason I continued to pour every spare cent I ever made into my business. It is the reason I had more debt than most people make in a year.
I had zero network marketing knowledge. I was an auto mechanic. All I knew how to do was put a wrench on a nut and turn it. Yet I kept going forward without doubt because I have this core desire at a level of 100 to succeed in networking.
And this means my success was 100% guaranteed. It was no longer a matter of IF, but when...
So that is why people you sponsor quit.
Don't get upset, frustrated, or even pissed off. 80% of people who join you will never sponsor more than 1 rep or customer. Most people simply don't have the desire at a level of 100 to attain their goals through their new business. They just bought hope in order to quiet that little voice inside them that keeps begging them to make a change.
Once they buy the business, and they don't make $1,000 in 5 days, they can then justify their fear of change with the "programmed knowledge" that it just "didn't work", and that they knew it was all a scam to begin with... This is especially true with opportunity seekers, which is why I never spend any of my money on leads and why you shouldn't either.
Have you reached that 'ah ha' moment yet?
It is very sad, yet very true. People are funny aren't they?
So my question to you is...
What is your desire level to accomplish your goals through network marketing?
Is it at 50? (like most people)
Is it at 80? (not enough)
Is it at 90? (getting closer)
Or is it at 100? (The only number that WILL produce results).
You should be able to tell pretty quickly...
What do you do each day to build your business? How many books on the industry have you read? How many conference calls are you on each week? How many people do you talk to about your business/product every day?
What would you be willing to give and sacrifice in order to have success?
If you are truly serious, then the answer to that questions is "whatever it takes", because I can promise you the end result is worth the sacrifice.
So how can you tell if your prospect is going to succeed or fail from the very first time you speak with them?
Ask them this question: "So which books are you currently reading on self-development and marketing?"
Anyone who is TRULY serious about being a successful entrepreneur will be able to name at least one book they are reading right now.
Those who can't are just kidding themselves.
But one of the biggest questions I have for you is this: "Are you one of the 80% looking for hope and destined for failure? Or are you at a core level of 100 to make your success a reality?"
Thursday, October 2, 2008
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