Friday, May 1, 2009

Video Marketing - Your Videos

Copyright © Jeremy Sandy
FullThrottleMarketer.net

Part Two for one of the easiest and most effective strategies to drive highly qualified prospects to your site for FREE!!

For your first video, you can simply introduce yourself, your business, your products, whatever. You can also get ideas from the list below.

Topic Ideas:
  • Introducing Your Story
  • "How-to" video
  • A Problem / Solution Video
  • Something fun you did this week
  • A video of the lifestyle you have
  • A video of you on vacation
  • A video of you doing something fun with your family or friends
  • Something new you learned this week

Write An Outline

I recommend simply using an outline for your videos. The more natural your video sounds the better. People are very boring when they read word for word from a script.

For your first video, use this outline:
  1. Introduce yourself
  2. Relate to your viewers (i.e. Chances are, I used to be just like you. I was sick of working 9-5 and not making what I knew I was worth. If you have a family, as I do, then you know how difficult it is to make ends meet and still have time to be there for your kids, etc.)
  3. Identify a problem (i.e. you can't get ahead by trading time for dollars)
  4. Share the solution (i.e. using the internet to market yourself, you have leverage. This allows you to make the best use of your time and money, so you can have more of both!)
  5. Give viewers a specific call to action (i.e. If you're serious about making $50,000 or more within your first year, go to www.MyWebsite.com)

Make Your Video

Don't worry about making your video absolutely perfect. Quickly review your outline, and just start recording! I usually only do one take, unless I really mess something up. That brings me to my next point...

If you make little mistakes, don't worry about it. People want to connect to REAL people, not just someone who sounds like they're reading from a script.

Upload Your Video
You can upload your video to multiple video sharing sites including YouTube, Revver, Dailymotion, Viddler, and the list goes on and on. The more sites you upload your video to, the more people you are likely to connect with.

Promote Your Video

The video sharing sites will already be going to work promoting your video for you, based on the tags and description you gave your video when uploading.

For example, when a prospect goes to Google.com and searches for a keyword that you used in your tags, your YouTube video can pop up in the search engines results.

There are a still a ton of other ways to promote your video. Here are a few:

Now that you know the basics to making great videos, let's go have fun and make some!

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