Video Marketing - Introduction

Copyright © Jeremy Sandy
FullThrottleMarketer.net

Video Marketing is HOT! It is one of the easiest and most effective strategies to drive highly qualified prospects to your site for FREE!!

Everybody loves movies and TV. If you could combine your ability to help people make money with a great video, then you would have the best of both worlds. Well now you can. There are several websites that allow you to upload your own videos for ANYONE to watch online. YouTube is a free website where you can post videos about anything that you like. It can be about you, your business, a competitor, or a home business related topic. The options are virtually endless.

So Who is Watching Videos?
(according to YouTube)

• 71% Employed, 15% are students


• Median Income $75,000


• Almost 50% are married


• 70% are college educated. That is a GREAT audience!

So Why Should I Learn Video Marketing?

• You can get high volumes of traffic, quickly


• Effective Self-Branding Tool


• Position Yourself as a Leader/Expert


• Increase Website Conversions


• Can Target Specific Keywords

There are a couple reasons why video has become so popular. From a business standpoint, people have a tendency to like things they SEE and experience, rather than just reading.

Making videos is much easier than you think! Let's run down a few things you are going to need to get going.

1. Webcam/Video Camera If you are going to make videos, you will need something to record with! I personally recommend The Flip. This camera can be used as a regular video camera and a web cam. It has everything you need to become a video marketer extraordinaire! It's by far the easiest camera to use, so if you're technically challenged, this is the camera you want. You can get The Flip by clicking here.

If you're on a tight budget you can get a web-cam that mounts onto your computer at your local store, such as Best Buy, for around $35. If you have a newer computer (especially a Mac) double check your computer before purchasing an entirely new camera. You might have a webcam already built in. You can still get The Flip if you want to shoot more lifestyle-type videos.

2. Good Lighting and Sound Make sure you do a quick test video to ensure that people can actually see and hear you in your video. This only needs to be about ten to twenty seconds long. You don't want to waste your efforts by shooting a six minute video and uploading it to YouTube, only to have no one be able to see or hear you.

3. Choose An Appropriate Background You want the words in your video to match what people are seeing. For example, if your video talks about the awesome lifestyle you've achieved with your business, make what people are seeing convey the same message. Also, do a little housekeeping first. No dirty laundry or old pizza boxes in the background. No one likes to see that, and it only devalues your videos.

Stay tuned for part two when I talk about how to make your videos.