Target Your Internet Searches

Copyright © Jeremy Sandy
FullThrottleMarketer.net

The world wide web has become a massive place. Make sure you can find your way through the clutter.

We all like to find what we are looking for as fast as possible. Let's face it, we have lots to do and no time to do it. We certainly don't want to spend any more time looking for what we want than we have to. Search engines have become better at targeting the information that you want, but you can also help them along.

To do research on the internet more quickly, use what I call the "minus dot com" trick. Simply add a minus sign and '.com' to the end of your search. i.e. "small business performance improvement -.com"

The minus dot com tells the search engine to ignore web sites with .com and focuses your search results to .org, .edu, and .gov, which tend to be more information oriented and trustworthy than their dot com associates.

Here is an example of how this works. If you use Google to search for "small business performance improvement" you will get a listing for 3,880,000 search results. But if you perform the same search but add the minus dot com phrase, you get a more targeted search result with only 1,490,000 listings.

Let us go one step further here. Put quotation marks around the exact phrase that interests you. In this case we will search small business 'performance improvement' -.com and get a search result of 48,100 listings.

By simply letting the search engines know exactly what you want, and what you don't want, you can streamline your search results and find the information you need faster. Now you can spend more time with the content, or better yet, with your family and friends.