Why You Need Social Media

Copyright © Jeremy Sandy
FullThrottleMarketer.net

Sites like Facebook and MySpace are not just for kids.

Most people have heard about social media by now. It includes website like Facebook, MySpace, Twitter, Blogger (duh!), etc. What most people don't realize is how much of an advantage these sites can be for you.

For example, let's say that John Doe visits your website. He likes what he sees, but has heard that there are a lot of 'scammers' on the internet and he wants to play it safe. If you have links to your social media sites on your website, he can click on them and go directly to your blog, Twitter page, Facebook profile, etc. He can become comfortable with you, which will help move him from visitor to customer.

This can also be effective when you don't have links. Let's say John Doe goes to Google after visiting your site and types your name into the search box. What will he find? If you are using social media correctly, he will find those and see what you are already about.

There has to be a certain level of comfort and trust for someone to move from visitor to customer. That has been the case for years, not just for online business. When you develop trust and provide a solution to a need, your customers will come back to you again and again.

Nothing new to the business world, but most people forget the little principles when moving from a 'brick and mortar' business to an internet business.