Tuesday, March 29, 2011

The CHOICE -- will you make the right one?

Listen and observe...

Many people are telling stories of corporations forcing them and their co-workers to work like slaves. Instead of a whip, they use fear of job loss. Many, NOT ALL, but MANY corporations have come to the realization that a terrified workforce is a motivated workforce.

This means that these corporations, again NOT ALL of them, can exploit their employees and force them to do the workload of two, three, or five people. They then give a motivational speech:

"We all have to make sacrifices for the company. This might mean you have to work a little later. Or maybe you need to come in on the weekends. Or maybe you need to take some of your work home with you."

"We have to do what is best for the company."

"We do care about you, and if you feel that these requirements are a bit too much, we will accept your resignation. After all, there are countless professionals out there with just as much work experience as you, and they are desperately seeking a job."

"You're one of the lucky ones. But we're going to need you to work a bit harder, longer, and without any bonuses or pay raises. But you get to keep your job so that makes it fair, right?"

Many corporations are working their employees to death. If an employee can't sustain the insane workload (which NO ONE can for an extended period of time), the corporation says, "Too bad, we have to let you go."

Again, NOT ALL CORPORATIONS have adopted this "employee-enslavement" policy, but an alarming number have, and many more are beginning to; listen and observe, be aware and notice trends and patterns around you.

Maybe things will "magically" get better and corporations will stop focusing entirely on their bottom lines and start focusing on the well-being of their employees, and jobs will become blissful...

Or...it will get worse.

Based on what you are seeing and have heard, what do you think will happen?

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Tuesday, June 15, 2010

Phone call from my old boss who fired me -

This is an email I received from an instructor of mine, Perry Marshall.


I was fired...

Again


It was a Friday. I was about 10 minutes late for work. Before I could put my lunch in the refrigerator, Wally & Fred called me into Wally's office.

Something did not feel right.

"Perry, we're going to have to let you go. Things just aren't working out and it's time to cut you loose."

We'd had the pleading conversation about giving me one more chance 2-3 times already. That discussion just wasn't gonna happen again.

2 years before when they'd hired me, Wally said, "Perry is a sales guy just waiting to happen." Now Perry was *still* a sales guy 'just waiting to happen' and they had waited long enough.

I drove the long commute back home. When I walked in the back door at 9:30 in the morning, it only took Laura about one second to figure out what happened. (It was about the 5th or 6th job I'd been fired from, and she was starting to get accustomed to this.)

Firing me was the l-a-s-t thing Wally and Fred wanted to do. Other than the long string of failed sales contracts, we all liked each other just fine. They all had families; terminating a young guy with an 18 month old baby girl who'd been born just after he started wasn't exactly their idea of a fun team-building exercise.

But it didn't really matter how much "I love you / you love me / we're a happy family" we all had together, business is business and sales is sales. If you can't bring home the bacon, you don't get breakfast.

In moments like that, you make decisions, vows, inner resolutions.

I made a decision to prove to those guys that Wally had been right at the very beginning and I really *was* a sales guy waiting to happen. "Someday. . . . I'll show those guys. . . ." I swore under my breath.

Part of me was tempted to want 'revenge' but I held that emotion in check. They were just doing what they had to do after all.

But even more than that, I made a decision that somehow or another I was going to find *something* that worked. Everything I'd tried to sell for the previous 7 years had failed.

It's a horrible feeling when you're X years old [however old that happens to be] and hardly anything you've ever done has been successful.

That was 12 years ago.

Well guess what happened the other day? Fred called me out of the blue.

He asked me if I could help him with his company's marketing. I hadn't seen him since the day I got fired. Shortly after we parted, he started a new firm.

Last week we had lunch on the patio of an Italian restaurant.

This time, he drove the long commute from the Northwest Suburbs to come see me.

He brought his operations manager. I was telling the guy how my time with Fred was just one of those seasons of life where nothing was working. Fred chimes in: "Well it wasn't from lack of effort. Perry tried EVERYTHING."

I nod. Yep that's right, I tried just about everything.

Fred asks me, "Any regrets?"

I shake my head vigorously. "No regrets. Not one. Things happen for a reason and there are just certain things you have to learn. Sometimes the lessons are hard. That job didn't work out but it prepared me superbly for the next job, which worked splendidly."

As we're talking I think back and am truly thankful for all the tools I put on my tool belt during that horribly painful time. Not a week goes by that I don't draw from something I learned during those 2 years.

And I'm reminded how powerful it is to have an attitude of gratitude even when, in the moment, it doesn't really feel like you have anything to be thankful for at all.

I can promise you, it didn't *feel* like I had much to be thankful for then. But that just wasn't true. There wasn't much fat to go around, but I was building LOTS of muscle.

And you know what. . . it's been the same story in *every* department of my life. All the various times of relationship conflicts, problems with kids, therapy sessions, financial struggles, evil bosses, botched deals, deadbeat co-workers . . . all were seasons of building muscles, building muscles, building muscles.

During that time years ago I was desperate and I did LOTS of soul searching. Fred asked me what finally made my career start to click.

I said, "I was an 'OK' salesman back then and I was getting killed by the 'good' salesmen. But when I went from selling something where techie skills were *helpful* to selling something where techie skills were *mandatory*, everything started to take off."

That made complete sense to him. The geek department is my #1 strength and everything I've done since then has taken full advantage of my geek background.

In hindsight, all the tweaking and wrangling in the world wouldn't have made that job work well. Yes there are a lot of things we could have done better, failed projects we could have saved. Most of the key ingredients were there, but at the end of the day I was trying to pound a square peg into a round hole. The job was at war with my inner geek.

So. . . was it the *wrong* job? Was it a mistake to work there in the first place?

No.

Sometimes you pick up a LOT of skills during those seasons of pounding square pegs into round holes. (To be completely honest, the pegs almost NEVER fit perfectly anyway, do they??? They sure haven't for me!)

Whatever life is throwing at you at the moment, you focus on the positive, express gratitude, and believe that there is a bigger picture that you truly are cracking the code on.

And I'd like you to consider that if you happen to be in a situation like my old job where lots of things are almost working but nothing is actually working, it might be because all the little things are right and there's just one "BIG" thing that's wrong.

Sometimes when you fix that one BIG thing, your fortunes reverse.

Meanwhile, thanks Fred. . . and Wally. . . and Nick and Ron and Gary and Jim and Mike and all the other odd assorted characters I've moshed with along the way.

My friend, I hope you can feel gratitude for whatever crazy things you've gone through and whatever punches you've rolled with. There's an old proverb "faithful are the wounds of a friend" and it's really true. The laboratory of reality was saying "Time to move on" and Wally and Fred did the right thing by listening to it.

And just remember . . . you never know when things may come full circle, when you find that you've earned the respect you so desperately craved in a prior season of life.

You never know when someone you were useless to way back when, will suddenly find you useful. And maybe even necessary.

Perry Marshall

Monday, April 12, 2010

Standing In Line

This is an email I received from a colleague of mine, Jay Kubassek.


Standing in line?

Lame.


We all despise it to some degree right? How many times have you been excited for your favorite yogurt place restaurant or movie, only to have your excitement instantaneously deflated when you’re ushered with a smile (hopefully, but not always) towards a 30-minute line to wait. We as a society despise waiting so much we invented a way to wait in line in private. They call it Drive-thru!

I have a favorite coffee spot in the city. Actually, I admittedly have a few favorites, but today I was in the area of one near our old office in the East Village. The tender dark aroma of this place has a scent you can catch a half a block away, and thankfully, because of how tiny it is, the line is never too bad. Today as I rounded the corner towards the shop, something else was distinctly in the air. Another smell, not quite as savory, but something edible. It floated amongst the smell of fresh roasted beans, mixed with honeysuckle from the newly blossomed trees that line Avenue A. Being a farm boy and sucker for curious smells, I decided to follow my nose for just a second and investigate this peculiar but pleasant scent. What I found around the corner was not a early afternoon barbeque, or a farmer’s market cookout, it was the Salvation Army food truck and the line was devastating.

Like a slow moving infantry, the homeless lined the edge of Tompkins Square park in the warm sun. Every item they owned; collected trash, bottles and cans, cardboard, blankets and push carts clinked and clanked as the crowd moved in what felt like one slow unified crusade towards the food. Volunteers moved vigorously to serve the plates; a warmth on their faces that I knew only masked the sadness of such a scene. Just north of the line, less than a stone’s throw, the cruel irony of this scene is completed by a glowing, technicolor of a playground for children. Just a mere 30 yards away; laughter and innocence, snacks and handi-wipes.

I sat across the street for a moment, struck by the contrast. I thought to myself: everyone in this line was once like these children. A child full of perpetual hope and promise; with no worry about their next meal, only the next swing set. Now, it does me no good to try and contemplate why such things happen. It is beyond my knowledge, and will probably continue to be. But what I can contemplate is how grateful I can be for still having that hope and promise fill my everyday life. I can be grateful that I needn’t worry about where my next meal is coming from. I can be grateful to be in a position to give and not just receive.

I wrote the donation number down on the side of the truck and made my way back towards the coffee shop. A feeling of gratitude beaming inside of me somehow. As I turned the corner I saw, of course, there was a line. I stepped right in with a smile on my face, thankful simply for the choice to do so.

Stay grateful. Stay thankful. Stay humble.

Wednesday, October 7, 2009

Your Prospects Are Not Buying

Copyright © Jeremy Sandy
FullThrottleMarketer.net

The Only Two Reasons They Ever Look Away.

Ever since I started my own home based business and having been on many prospecting calls, I have found that it really only boils down to one of two reasons why anyone won't buy, get started, sign up, order, etc.

  1. They Are Not Ready Yet

  2. You Are Not The Leader They Are Looking For


Now there are tons of different ways that someone might say no to you, but in reality they all boil down to one of these two reasons. Let's elaborate a little on each of these here:

#1 - They Are Not Ready Yet

When a prospect tells you that they are not ready yet, it does not mean that they will not be ready in the future. It only means that they are not ready to take action right now. Maybe this prospect is part of the wouldn't, shouldn't, couldn't crowd. Or perhaps they are just undecided - something that affects about 90% of everyone you contact. They have no resolution, no decision, and no forward progress. Ever. This is not something you have done to them and you must not take it personally. Most of these people are just conditioned to act this way and are programmed to doubt themselves as well as those around them. As a result, they don't decide and ultimately never moving from where they are.

Some people cannot move forward because of a preoccupation with other commitments and to start something with you would lead to an overwhelming environment. This can also be the case for successful people who multi-task and have multiple streams of income. Many times these can be your best business partners. When they are ready for a change, you could possibly be propelled to new success. Their past history of success will often repeat itself and they will become a top producer on your team.

Critical thinkers will usually not get started either. These are people who after looking or listening to information does not see an opportunity. They will object with statements like "I don't think anyone would pay $20 for a bottle of Product X" or "Who would buy that service for $500?" or "Nobody I know would do this." What they are really telling you is that they would not pay for this or do this, so they project onto everyone that nobody else would either. They may even try to convince you that your opportunity is not very good.

Whatever you do, don't take it personal. Just thank them for their time and show them the door. Let them know that if they ever get serious about changing their lives that they should feel free to get back in touch with you. However, many times you won't even want them to, so don't say it if you don't mean it.

Sometimes you even get a prospect to move forward and get started with your product or service, but the action stops there. They just don't act on what they just purchased. They may read the information, use the pills/juice/service, but they are just not ready to start marketing yet. Don't confuse knowledge with power. Applied knowledge is power, so if someone knows about the opportunity or has the information but does not act on it, it is because they are just not ready yet. Their belief in the opportunity's potential affects their actions, which affects their results, which affects their belief, which feeds what they believe is possible and the cycle of procrastination will continue.

Remember to keep these people in you contact list, in an autoresponder or follow up file, and perhaps they might even contact you and ask what they need to do to move forward. This is a good thing - your best partners are the ones that come to you.

#2 - You Are Not The Leader They Are Looking For

When I say leader, this can mean anything from "marketer" to "advertiser" to " salesperson" to "information provider" to "business partner". No matter what title you give yourself, you must continually improve on yourself. When I first started and was struggling to enroll anyone into my business, I realized that the only thing keeping the prospects (that I hadn't weeded out who were not ready) from getting started was ME!

My doubts and fears of success, failure, leadership, responsibility, etc. were so strong and so obvious and I repelled good people who might have joined if I was more comfortable with myself. I liked my business, my product, my opportunity; I just didn't believe in myself.

I found that the biggest reason that people will not see you as the leader they are looking for is not because your product/service is not good, but because they see you as you see yourself. With all the doubt, fear, uncertainty, low self esteem, etc., why would anyone ever buy from you when you are not even sold on yourself yet?

When you start to feel good about you and what you can do with your business, then other people will too. When you gain peace of mind and emotional autonomy, other people will sense your self esteem and rock solid belief and want to be a part of whatever product, company, or system you are aligned with.

So many times we work on building our business, but forget to work on ourselves. Many times, you need to work on yourself more. There are tons of books, CD's, mentoring programs, coaching, etc. All of these great things will greatly assist you in developing your mindset, your belief system, and your attractor factor. This is part of the law of attraction, and when you become attractive to others, they will want whatever it is you have to offer.

Wednesday, July 1, 2009

The Legacy You Are Leaving Behind

Copyright © Jeremy Sandy
FullThrottleMarketer.net

What will the world be like when you are gone?

As I read today's issue of Sports Illustrated, I couldn't help but think of the legacy I would be leaving behind when I am gone.

I know you are probably reading this thinking 'what could you possibly read in Sports Illustrated that would get you thinking about your legacy?'

Well, today's issue hits close to home for me. On the cover you will see a picture of Ed Thomas, standing with his arms crossed and few football players in the background and with the billing "A Good Man Down – Tragedy in the Heartland: The Murder of a Beloved High School Coach." You can read the full article on si.com by clicking here.

Most people reading this don't know Ed Thomas or how a high school football coach could end up on the cover of Sports Illustrated. It was Thomas who had led the townspeople of Parkersburg, Iowa, out of the rubble of a tornado last year, showed them how to live a Christian life, and brought honor to a football field he mowed himself.

On May 25, 2008, a tornado with winds exceeding 200 mph cut a hole three quarters of a mile wide in the heart of Parkersburg, killing eight people, destroying 220 homes, and leveling the high school. Then, just this past week, on June 24, 2009, the most recognized figure in town was gunned down in the makeshift high school weight room.

He delivered sermons when ministers were away. He consoled husbands whose wives were ill. He presented baby boys with FUTURE FALCON certificates. Of course he taught kids to play football, and he also taught driver's ed.

The night Thomas died, 2,500 people showed up at the field for a vigil - an impressive number considering there are only 1,900 people in the town of Parkersburg.

A look back at the life of Ed Thomas won't reveal a man who had everything money could buy - but it will reveal to you one of the richest men who ever lived.

What you give during your life will determine your true value. Your legacy will live on. As I look back on the life of Ed Thomas I have to stop and wonder if I give enough - everyday. One thing is for certain though; anyone would be honored to live the life that Ed Thomas did - most of us just don't know how.

Wednesday, June 10, 2009

Your Million Dollar Mindset

Copyright © Jeremy Sandy
FullThrottleMarketer.net

Your Mindset Is Your Biggest Weapon. Make Sure You Have Good Ammunition

Friday, May 29, 2009

Wednesday, May 13, 2009

I Am Pissed Off At YouTube!!!

Copyright © Jeremy Sandy
FullThrottleMarketer.net

The YouTube beast is on a rampage.

YouTube is shutting down hundreds of YouTube channels without warning, without reason, and there is no sign that they will slow down either!

So I have a question...

Are you using YouTube as part of your marketing arsenal?

YOU SHOULD BE! Millions of people are on YouTube every single day searching for information and value and you can make a fortune on YouTube alone...

But you've got to be careful... VERY careful when you're on YouTube's playground.

Tonight I'm going to reveal to you a little bag of tricks that should allow you to stay on YouTube for the long-haul.

Trust me, you do NOT want to put your blood, sweat, tears, and years into building a YouTube channel and then one day try and log-in and BAM!

"YOUR ACCOUNT HAS BEEN PERMANENTLY DISABLED"

And YouTube doesn't have a phone number to contact...

YouTube doesn't care about YOU. YouTube's $10.00 / hr employees are on the hunt to shut down anything and everything that looks at all suspicious and if you send them an email requesting a reason as to why you got shut down, they'll just send you a cookie-cutter email response and that will be the end of it.

Tonight will change the way you play the game on YouTube...

Space is limited.
Reserve your Webinar seat now at:

http://webinar.fullthrottlemarketer.net/

9PM Eastern
8PM Central
7PM Mountain
6PM Pacific

Time Converter Link:

http://www.timeanddate.com/worldclock/converter.html


YouTube can be one of your best marketing pillars, but you've got to play by their rules... kinda ;)

It will all be exposed tonight at 9:00 PM EST!

My Wife Is Pregnant - Day 56

Copyright © Jeremy Sandy
FullThrottleMarketer.net

210 Days To Go

The head now looks rounded. The eyelids are beginning to unite, and the eyes appear half closed. The fingers and toes are separated. By today, the thin layer of ectoderm that has covered the baby has been replaced by a layer of rather flattened cells, which will become the surface layer of the baby's skin. The intestines have begun their migration, but are still primarily located in the umbilical cord. The baby's sex still can't be identified by looking at the external genitals. The tail has disappeared. The baby measures 1 inch long (25.4mm) and weighs about .04-.11 ounces (1-3 grams).